Kiddom is using personalized learning in 70% of US school districts


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  • A startup called Kiddom is in 70% of US school
    districts, and it’s quickly enticing teachers with the
    “personalized learning” model.
  • Personalized learning uses technology to tailor lesson
    plans to individual kids’ abilities and learning
  • It’s been endorsed by tech giants like Bill Gates and
    Mark Zuckerberg.

If 2017 had any
standout education movements
, it was personalized learning, a
style of instruction that uses technology to tailor instruction
to individual kids.

A Silicon Valley startup called Kiddom is banking on the trend
continuing for the foreseeable future — and it’s already in 70%
of US school districts.

kiddom interface
One of the main
dashboard’s in the Kiddom app.


Kiddom is a digital platform that helps teachers plan and track
students’ progress on an individual basis, along with giving
students a way to see all their assignments and deadlines in one
place. More importantly, Kiddom purports to determine students’
optimal learning style and pace of instruction, in order to
best-design lesson plans.

One of its fundamental tools is the “Class Standards Mastery”
function. After teachers design a lesson plan and set
expectations for kids’ achievement, students can log on to the
app to see how they’re faring in reaching goals. Each week or
month, teachers and students receive detailed reports analyzing
the progress in each subject area.

Some research has found this personalized model to
help kids excel in measures of reading and math
, since it
uses data to hold kids and teachers accountable. Bill Gates and
Mark Zuckerberg
have both celebrated
the approach for boosting success rates.

Kiddom CEO and Founder Ahsan Rizvi started the company in 2015 as
a way to eliminate as much guesswork as possible from the
teaching (and learning) process. Within the first couple years,
Kiddom saw 30% growth across classrooms month-over-month.

Today, a typical school where just a few teachers adopt
Kiddom ends up registering 95% of the teaching staff within six
months, the company
said in a March 2017 statement

kiddom interface
The “Class Standards
Mastery” module shows teachers and students a breakdown of their


Kiddom isn’t the only company looking to make a splash in
personalized learning.

In 2013, entrepreneur Matthew Gross started a similar
company called Newsela. The
app aims to improve kids’ literacy by simplifying news articles
according to particular students’ reading abilities. One
4th-grader may read an article on the government shutdown at a
7th-grade level, while another reads it at a 2nd-grade level. The
idea is to promote richer comprehension and class discussion no
matter each child’s abilities.

Even in its limited run, Newsela
has reportedly led to big jumps
in achievement. When it
looked at kids scoring below the 50th percentile in reading who
regularly read Newsela articles and took quizzes, the startup saw
an average increase of 12 percentile points — a jump equivalent
to passing hundreds of thousands of kids — in a three-month

Kiddom is not in quite as many schools as Newsela, but it
seems to have a broader scope in mind. And with a recent $6.5
million investment from Khosla Ventures, the startup could be on
its way toward capturing (and educating) even more young


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