There is no doubt that blogging is now passion that most youth take to in order to freely and willingly express themselves without having to go through the normal rigorous exercise of having their writeups published with the major players, such as Punch, Vanguard, Daily Independent, Leaadership, The Guardian, etc, in the communication world.
It is therefore not surprising that, in attempt for bloggers to express themselves, they often fall short of meeting the necessary professional requirements that are very essentials towards enhancing their productivity. Though there is the added incentives of earning income from blogging activities, most bloggers did find it difficult to follow the normal laid daown steps in ensuring that they are successful in what they do.
It is some of the above bottlenecks which gave rise to a presentation titled: ‘How to Promote Your Blog’, which the Chief Marketing Officer of #Smile Communications Nigeria Limited, Mrs. Alero Ladipo gave during the #West Africa Blogger Conference (WABC) 2015, held in #Lagos recently.
Smile Communications Nigeria Limited is a 4G LTE broadband provider of internet services.
In the presentation, Mrs Ladipo identified professionalism, passion and content creation as critical in enhancing capacity of bloggers in the West African region.
Ladipo said that in as much as bloggers must ensure explicit, informative and clearly defined content delivered with passion and fun, they should not relent in professionalism in order to attract right businesses to monetize the enterprise.
Progressing to the critical stumbling blocks impacting negatively on most bloggers, Ladipo listed the following qualities which she said distinguish bloggers from others; they are, sticking to their already created niches built on professionalism, uniqueness, responding quickly to trends, invest in the content design, while building on loyal audience, relationships and reaching out to experts.
She revealed that Smile Communications is already preparing grounds to partner with 10 bloggers to support them in lifting the platforms to greater heights.
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